Juice jam sgn4/8/2023 ![]() ![]() The primary focus, though, is on continuing to crank out popular games. "Many companies that have historically been anti-advertising are now suddenly making the shift." "There's a ton of opportunity for them to exploit here," he said. Vungle CEO Zain Jaffer is confident ads will work for DeWolfe's games. ![]() Vungle's technology is designed to make video ads immersive rather than disruptive, incentivizing users to watch clips in return for currency that can be used in games. Video ad platform Vungle has been working with SGN on testing its own advertising products and seeking feedback. Movie releases, other game developers and consumer packaged goods companies are some of the types of brands that are likely to promote their products in Jam City games, he says. He's been experimenting with advertising in certain games and plans to turn on ads late this year, expecting that they could add 20 percent or more to the company's revenue. That's the way that many games make money, but DeWolfe has avoided advertising until he's confident it doesn't hurt the user experience. In addition to new titles, Jam City has room to grow through new revenue streams, namely in-game advertising. ![]() "We only make games where we really understand the genre," DeWolfe said. ![]() The company is growing an average of 70 percent a year and expects to hit $400 million in sales over the next 12 months. Puzzles and bubbles are a model that's working for Jam City. Aside from well-known companies such as Supercell, Electronic Arts (: ), and Zynga (NASDAQ: ZNGA), most successful games are one-hit wonders, with the developers never finding another title that breaks away from the pack. With five titles having cracked the top 100 by sales, Jam City has overcome the biggest challenge in game development - repeat success. So as of Thursday, Jam City is now SGN's new name, though there's still a fair amount of legal and clerical work required to make it all official. Of the three to four finalists, none of them performed as well in surveys as Jam City. So SGN hired a brand-naming agency to work with its own marketing department, going through at least 500 names. But for such a big decision, "we couldn't just go with the first name that came to us." "We started riffing about the name 'Jam City' on the the plane," DeWolfe said. He bought SGN from venture capitalist Shervin Pishevar, co-founder of start-up Hyperloop One.Įager to make a change, DeWolfe and his colleagues got to work on the trip home. SGN, which stands for Social Gaming Network, is a name that DeWolfe inherited through an acquisition he made in 2011 as he was in the early days of piecing together assets to create a mobile game company. At a meeting during their travels, someone referred to the company as SNG or GSN, DeWolfe recalls, and it wasn't the first time. "Jam City sounded like not only a fun name but has multiple meanings for us as a company."ĭeWolfe says the name came to him two years ago on a flight back from the East Coast with a number of company executives. "We're catching up with the culture of our company and the types of games we've been making," said DeWolfe, who previously co-founded MySpace and helped orchestrate the 2005 sale of the social network to News Corp. Among the Los Angeles-based company's popular games are "Cookie Jam," "Juice Jam" and "Panda Jam."ĭeWolfe compares the creative process of game development to that of musicians engaged in improvisational jamming. Now that Chris DeWolfe has built a mobile game company with several of the 100 top grossing titles and $400 million in annualized revenue, he's finally ready to change the brand. ![]()
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